![]() Adults, by contrast, often confer complex connotations on money. They are, she believes, naturally interested and open. “Children who learn how to manage money at an early age will become financially wise adults.” Starting young is particularly important, not only to build sound habits, but also to demystify finance. “Economics and finance have the power to unveil the true functioning of society.” ![]() “If people know some basics they will be able to understand fully the value of what we are doing and in some cases they will be able to defend themselves from bad suggestions coming from others,” she adds. “In the financial sector we have an informational advantage and we must behave ethically, providing trusted support to our clients. Offering this type of support and education is the duty of a responsible bank, believes Paladino. The idea is that players begin to see themselves as “true owners of their future when it comes to finance”. Games such as Be Prime Minister, her particular favourite – not, she jokes, “to practise for future appointments” – allow users “to enjoy themselves while experimenting without fear of making mistakes”. Using interactive digital games and videos, as well as school visits and family workshops, all designed in conjunction with the Museo del Risparmio, the programme aims to help change that.Įdutainment – mixing entertainment with learning – is a means of sharing expertise, sparking interest and building confidence in financial planning in a fun way, says Paladino. We know that savings underpin sound financial planning – good for both individuals and the economy – yet OECD statistics show that people are not putting enough away. Launched to coincide with World Savings Day on October 31, it is helping people of all ages, across 10 countries, to understand and manage their finances better. Now, working with the Italian bank and its international subsidiaries, Paladino is delighted to see the reach of this mission widened through an innovative project called the Art of Saving. ![]() “We are not trying to turn everyone into Nobel Prize economists, just into conscious personal-money managers,” she says of this unique Intesa Sanpaolo-backed institution. As director of Turin’s Museo del Risparmio, Giovanna Paladino has a clear goal: financial awareness for all.
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